They’ll also do what they can to hurt or sabotage the other sharks over every morsel, to improve their chances of getting the most fish for themselves. Naturally, they will each tear apart at the fish chunks ferociously, trying to devour more than any other shark. Picture an ocean bed covered in fish chunks, where a bunch of sharks arrives together. However, it creates a very clear image of the point I am trying to make. It’s a shark-infested tank full of rivals attacking each other with bared fangs.Īm I being a bit melodramatic? Maybe. We all want our business to prosper and thrive, and we all know fights for market share can get brutal. All these companies will also have the same goals as you to achieve significant profit, revenue, and market share growth. Make no mistake – it is 2018, it is the digital age of globalization, and every single business today is operating under intense competition in overly saturated markets.Įnter any market, any industry, and you’ll be immediately challenged by companies, big and small, selling similar products and services. Tell us what you think? Did you find this article interesting?.Blue Ocean Strategy Example – Cirque du Soleil.
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